We are The Pivotals – the foundations of Responsible Business Sustenance, Growth & Aspirations in India. We are professionals with decades of specialized experience in our domains & we're armed with a better understanding of the Indian business environment than anyone else! We synergize this expertise with an in-depth understanding of specific business verticals & design a customized and integrated solutions strategy. The solutions are uniquely crafted to meet the needs of a modern-day business enterprise that is looking to enter the Indian market or is trying to find its bearings here.
We are a company which believes in its own growth & sustenance by making you and your enterprise grow & sustain! So whether you are an existing business house or an explorer looking to harvest the infinite opportunities of newer geographies & business verticals, The Pivotals will provide you not only a holistic integrated approach to each business initiative, but also a thorough understanding of the indigenous "Indian business flavor"!
Pranshu is a Strategic Communication Consultant with over a decade of consulting experience in the areas of Stakeholder management,
Strategic Brand Building, Crisis Communication, Issue Management, Marketing Communication, Policy Analysis, Public
Relations & Journalism. In his previous professional assignment, Pranshu was working with one of the India’s largest
communication consultancy where he handled a number of functions for various marquee clients. Pranshu’s forte is in
being a Strategic planner with experience of managing multiple projects and campaigns spread across geographies and
time zones. His ability to understand business objectives, map out relevant target audience and plan strategic communication
campaigns for various clients has made him a much sought after strategist in the industry. He also brings on board,
vast experience in Brand & Marketing Communication. He has executed various Brand Building campaigns ensuring positioning
in line with market requirements and competitor profiling. During these campaigns he has successfully managed BTL
Activities, Viral Marketing, Online Marketing, Brand Promotions, Events, Collateral Designing, Merchandising and Website
Pranshu holds a Post Graduate Diploma in Mass Communications from the Symbiosis University & an Honors degree in English Literature from Delhi University’s Hindu College.
Vivek Law is a media, economy & finance strategist with over two decades of experience in these domains. He has been at the helm of prominent Indian media houses in Editorial and Managerial role for several years. Vivek Law started his career with The Statesman newspaper in 1994.Over the next few years he worked with various newspapers including Business Standard, The Financial Express and The Economic Times where he tracked many significant areas including financial markets, real estate, regulatory bodies, policy reforms & various prominent ministries. Vivek Law gradually climbed the ladder to be at the helm of Bloomberg TV in India and The Editor of Business Television of TV Today. Vivek Law has left an indelible mark on both print and television media. Not only has he been at the helm of some pathbreaking news reporting, he has also been a prominent television anchor. His on-screen excellence has been recognized and awarded on various platforms, the most prominent being the News Television Awards 2014 for Best Business News Anchor (English) and The 53rd ABCI Annual Award for Excellence in Business Journalism. He has also been the force behind illustrious industry forums like The Emerging India Awards, The Real Estate Awards & The Mutual Fund Awards.Vivek Law has served on the board of The Financial Planning Standard Board affiliated to the global CFP licensing authority for four years as an independent director. He has also served on the board of the News Broadcasting Standards Authority, the self-regulatory authority for news channels, for more than three years. He is the author of “The Money Book” which is considered a must read for professionals working in the field of financial management & investment. He is also a frequent at prominent media training schools like Symbiosis & Xaviers where he delivers lectures on different aspects of media & journalism.
Hemant K Batra is an internationally acclaimed Corporate, Commercial and Business Strategist lawyer. In an illustrious career
spanning over 25 years Hemant Batra has practiced with various prestigious firms like Amarchand & Mangaldas, Suresh
A Shroff & Co.& Kesar Dass B. & Associates.He is founder of a global law firm Kaden Boriss, which is credited with
handling some of the most high profile Business Launches, M&As & Crisis Litigations. Hemant Batra also holds the
position of Secretary General of SAARCLAW, a regional apex body of SAARC. He is also a Member of the Advisory Board
of the Organisation for International Cooperation (OIC) based in New Jersey, USA. Hemant Batra has recently been
escalated as the Chairman of the prestigious panel of jury for the grant of Aces Awards for Corporate Excellence
and Sustainability in Asia. He is also Mentor at D-Labs, a startup incubator of Indian School of Business, Hyderabad.
Hemant's outstanding contribution were recognized by the Gandhi Global Family foundation in 2013, when he was awarded
the prestigious Mahatma Gandhi Seva Medal alongside His Holiness Dalai Lama, Smt Sonia Gandhi, then President of
India Shri K. R. Narayanan, then Speaker of Lok Sabha Smt Meira Kumar, and former Odissa Chief Minister and then
Assam Governor Mr. Janaki Ballabh Patnaik.
“PivStart” a vertical of The Pivotals, caters exclusively to the communication requirements of startups. At PivStart we assist startups in leveraging PR and communication strategies to grab a higher share of market visibility. We cater to a varied diaspora of startups spread across various industries and investor groups.
We work with Startups to identify their business goals and communication requirements by developing tailor made PR solutions for them. Our PR Strategy enables startups to garner attention of end consumers, investors as well as influential stakeholders. We focus on creating the desired impact by aligning communication strategy with effective market positioning.
Our team comprises of young, experienced professionals who have worked for decades in the startup ecosystem. We not only understand the various communication challenges faced by budding entrepreneurs and newer organizations but also realize the role of brand positioning in the process of fund raising and valuation.
So, if you are a startup looking for these solutions, please contact us @